View Juliano Spyer’s profile on LinkedIn, the world’s largest professional Conectado – O que a Internet fez com você e o que você pode fazer com ela. Juliano Spyer is pursuing his Ph.D. at the Department of Anthropology, UCL. He wrote the first book about social media in Brazil: Conectado (Zahar, ). Conectado: O Que A Internet Fez Com Voce e O Que V (Em Portugues do Brasil) [Juliano Spyer] on *FREE* shipping on qualifying offers. O que.

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He wrote the first book about social media in Brazil: Ethnos, Only then can we juliaho how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

Help Center Find new research papers in: I analyse general correspondences of how value is created and transformed as these objects are produced and shared among participants. My profile My library Metrics Alerts.

Digital Asia 5, Low-income Brazilians embrace social media to display literacy and upward mobility, but the same technology also strengthens traditional networks of support that conflict with individualism. Why does equality online fail to shift inequality offline?

Juliano Spyer

In the past decade, nearly 50 million Brazilians have crossed the poverty line and mingled with the country’s working strata to form what has been called the “new middle class”.

Trained both in telecommunication and anthropology, he has conducted ethnographic research in Romania and Italy. I study the effects of social networking sites on social mobility in Brazil. He argues that the use of social media reflects contradictory values.

Why is public social media so conservative?

How the World Changed Social Media

I intend to examine social networking sites as symbolic homes for Brazilians, as these services make relationships visible and expose historically situated markers of social distinctions.


Skip to main conectaco. He argues that the use of social media reflects contradictory values. She received conecctado Ph. The paper also examines the motivations and the role social media played on the organization of a local protest, which eventually attracted people to the streets.

But in our project social media is not just something we study. Social Media in Emergent Brazil: I used the ethnographic material the research generated to analyse the production of social order in a virtual space where everyone has coneectado same infrastructure to act.

In this case the focus is on the social dynamics and changing class and inequalities within a squatting settlement in the region of Bahia Brazil which is into a town.

Social Media in Emergent Brazil

Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. Verified email at ucl. I am fluent in English and Spanish.

In this chapter I compare the exchange of ceremonial shells in the contexts of the Kula ring in the Massim archipelago and of a special type of video called Tags inside the beauty community of YouTube. New articles by this author.

This book offers a comparative analysis Are we becoming more individual or more social? Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it.

Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp. Their combined citations are counted only for the first article. How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. Nell Haynes Georgetown University Verified email at georgetown.

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This also meant that my ethnographic experience in Brazil has been constantly contexualised by awareness of simultaneous and almost identical studies being carried out in either other fieldsites.

New articles related to this author’s research. YouTube “video tags” as an open survey tool Ethnography Matters more.

Digital Asia 4, As low-income Brazilians began to access popular social media sites in the mids, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. In I was social media evangelist for Brazil’s presidential candidate Marina Silva.

Articles Cited by Co-authors. History, Culture, Politics, As they arrived at the Internet, social networking sites became a field of juliwno about the meaning “middle class” has in Brazil. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce.

Juliano Spyer ( of How the World Changed Social Media)

Enter the email address you signed up with and we’ll email you a reset link. The Writing on the Wall 26 2conevtado, Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. We will address the methodological aspects of this collaboration during the entire process of preparation, fieldwork and writing. What is the result of the increased emphasis on visual communication?

University College of London They studied not only platforms but the content of social media to understand both why juoiano post and the consequences of social media on our lives.